This post takes a look at how globalisation is impacting food culture by producing new trends and customer interests.

In a busy society, many industries are experiencing revisions to industrial activities and consumer interests. Nowadays, contemporary lifestyles and virtual technologies have transformed the way in which customers access food, putting focus on speed and convenience. In global food production, modern technology has performed a substantial part in enhancing the efficiency and mobility of food service businesses. The most influential customer trend, led by digital transformation, is the need for food delivery and takeout services. This enables consumers to order their favourite restaurant meals from the comfort of their own homes. Likewise, for food companies, this demand for convenience has enabled the downsizing of facilities, resulting in new culinary operations such as ghost kitchens. This delivery-only design reduces overhead costs and concentrates on kitchen area affairs exclusively. By doing this businesses can invest more in premium materials and equipment rather than dining-based expenses. Tim Parker would recognise the advantages of kitchen only operations. Similarly, Diego Berdakin would know that the food industry is experiencing many new trends.

Globalisation is a major influence that has been transforming the demands of many industries and markets. When it pertains to food culture, globalisation has been a major power in the cross-cultural exchange and integration of cuisines and food choices around the globe. Drivers of food globalisation can be predominately related to social media fads and international travel. The increase in availability of travel and foreign migration have enabled more people to be subjected to diverse dishes and offerings. Similarly, international meals are regularly earning popularity on social media platforms with short tutorials and food creators who have been sharing their favourite local specialties. These trends have the potential to reach widespread audiences driving a growing pursuit for overseas recipes. This has direct impacts on domestic food retailers as it promotes the international trade of food and boosts the appeal of specialised cultural restaurants.

Among the accessibility of food shipments and quick paced lifestyles, the food sector is viewing an increase in attraction towards home cooking. Once a common component of everyday activities, the accessibility of takeaways and ready-made meals led to a significant decline in cooking here activities. Nevertheless, with the influence of food trends on social media and DIY culture, the demand for cooking competence is back on the rise. With the resurgence of home cooking influencing global food consumption trends. As individuals aim to reconnect with traditional home-cooked food, consumers are taking more of an interest in wellness and transparency in their meals. Having control over ingredients and dietary requirements is leading individuals to appreciate cooking more. Thomas Griesel would know that home-cooking is coming to be trendier. The food industry can take advantage of this trend as the demand for food based media and the purchasing of kitchen tools are also rising fast.